In fact, most of the action at Cannes happens far from flashbulbs and the red carpet. It's more of a marketplace than a festival, as film-makers from around the world gather to try and sell their wares.
Sacha Tarter and Trevor Sather play gigolos in a new independent UK film, The Gigolos, to be released in the UK this September.
Sacha and Trevor have come to the Cannes Film Festival to sell the film, and they are reporting for More4 on how to go about it:
Sit in any bar on the "Croisette" (the over-priced seafront) in Cannes, you hear people pitching 100 million dollar films and promising 200 million dollar returns, writes Trevor. We’d be happy just to do a one million dollar deal on The Gigolos. So far, the most cash we’ve earned was in the casino. Just not quite enough to finance the next film.