Up on a hill above Bournemouth, there's an old church full full of eager young workers taking a few hours out of the Tory Party conference to turn it into a leisure centre.
A train of shadow cabinet ministers has been making its way up the hill to watch them sawing, beavering and drilling away - and a widescreen TV is helpfully placed there to help them keep up with the 24-hour news cycle.
Of course, the plan is to show how caring and sharing the erstwhile 'nasty party' now is; and to illustrate the right-wing idea that volunteering and charity can do a better job of looking after the needy than the welfare/nanny state. But there are layers upon layers of symbolism up there.
A deconsacrated church suggests how far the party's high command has changed since the days when Margaret Thatcher used to quote St Francis of Assisi. Would she ever have been seen actively dismantling a church?
And ironically, St. Mary's fell out of use ten years ago... more or less the time when a certain party fell out of government.