Are political blogs one way to connect with a disenfranchised electorate? Somehow, having spent two days in Manchester with the brains behind two Labour-slanted blogs, I have my doubts, Andrew Thomas writes.
Apart from their independence and individuality, the USP of blogs is that they are more accessible than traditional media and don't get the life pulled out of them by over-zealous editors. Posters can write exactly what they want - can report gossip without the fear of upsetting political contacts. Blog readers, meanwhile, can follow conference news and gossip from their desktop.