It's the off the pitch battle that's got it all - Europe versus America, old skool versus new cool...
...Beckham versus Ronaldinho, the stripe versus the swoosh, notes Faisal Islam.
Move over overpaid footballers, this is the real Word Cup contest - Adidas versus Nike.
With £200m spent on advertising and a global TV and stadium audience of 40 billion, next month's tournament is the crucial battleground for sports wear supremacy.
See also: The search for a World Cup song
And labour rights take another blow:
http://www.oxfam.org/en/news/pressreleases2006/pr060524_labor
Posted by: click here | Friday, 02 June 2006 at 10:14 AM