This list comes courtesy of David L Sifry, CEO of blog search engine Technorati, and is part of 'How to Optimize Your Website' feature in this month's Wired.
As relative newcomers to blogging, the More4 News team is sitting up and taking notes.
1) React quickly. Commentators like Andrew Sullivan and Michelle Malkin draw megatraffic with immediate rebuttals to A-list pundits at The New York Times and Fox News.
2) Make your posts easy to read. Italian comic Beppe Grillo broke into the Top 10 by setting his key points in boldface.
3) Link, link, link! It’s counter-intuitive, but the busiest blogs in Technorati’s index are those like InstaPundit.com that link prolifically to other sites. Linking works because most bloggers reciprocate by sending their readers your way.
4) Optimize for search engines. Put the name of your blog (even if it’s just your own name) in the main URL and the title tag of your site. On Technorati, identify your blog with search topics, like “politics” or “sewing.”
5) Post, post, post! Chinese actress and director Xu Jinglei has the most popular blog on the planet. At first we thought it was a glitch in our system, but it turns out she’s a real-world celebrity who makes time to post almost every day. What’s your excuse?
What about posting sex? Surely that sells...
Posted by: Iain McHardy | Wednesday, 16 August 2006 at 11:13 AM