A piece of research kicking around this morning suggests that alarmist climate change language is tantamount to 'porn'
Doubtless we'll be discussing its implications at our 10am news meeting.
The study by the Institute for Public Policy Research, analysed more than 600 articles from the UK press as well as over 90 TV radio and press advertisements, news clips and websites to find out how the media, government and green groups are communicating climate change.
Simon Retallack, IPPR head of climate change, told Channel 4 News Radio's The Morning Report that coverage is typified by headlines like 'A World of Climate Change chaos spiralling out of control'.
"[Coverage] focuses on the impact at the exclusive almost of everything else" he said. "And those impacts are made to seem awesome, terrible, immense and the critical point is that they seem beyond human control. Given climate change is a problem we can address it seems counterproductive to give people the impression that there's nothing people can do about it."
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